In celebration of M.A.Câ€™s new Ponsonby store, we show a gallery of M.A.C imagery, exemplifying the brandâ€™s unique blend of theatricality and fashion, such as that seen at the recent World of Wearable Art (WOW) season for 2014.
M.A.C joined forces with WOW for this yearâ€™s event, exclusively providing products for WOWâ€™s team of make-up artists to create the show looks supported by an artistry Masterclass facilitated by M.A.C National Artist Kiekie Stanners, at which Stanners shared her tips and techniques for on-stage make-up with the WOW team.
â€śWhen we began working with WOW, we wanted to reflect the fashion as much as the art,â€ť says WOW head of make-up Michele Perry of herself and lead make-up artist Hayley Ness. â€śThe duality of M.A.C from theatricality to fashion makes them the only brand that weâ€™ve been able to do this with. For WOW we have to create a lot of heavy character make-up and then beautiful model make-up. Nobody else has the art and the fashion together like MAC.â€ť