It has taken some time, butÂ fashion industry’s impact on the environmentÂ hasÂ finally becomeÂ an issue that fashion houses are tackling. H&M’s Conscious Exclusive collection tackles sustainability head on with every garment in the collection being created by sustainable materials â€“ including BIONIC, a polyester made of recycled shoreline plastic.Â â€śFor this yearâ€™s Conscious Exclusive collection at H&M, we thought not only about the look ofÂ the pieces, but also how they feel and sound. Itâ€™s a collection to please all our senses, andÂ also our desire to be sustainable in everything we do,â€ť says Pernilla Wohlfahrt, H&Mâ€™s HeadÂ of Design and Creative Director.
While Conscious Exclusive is a one-off, limited-release collection, it reflects wider change within H&M: acrossÂ H&Mâ€™s entire offering, 26% is now made from sustainable materials, with a goal each year toÂ increase the share. By 2020Â H&M aims for 100% of its cotton to be sustainablyÂ sourced.
Check out the entire womenswear look book below.
H&M’s Conscious Exclusive collection lands in-store worldwide from 20 April.