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Japanese dads jumping next to their daughters is a fun new trend

Japanese dads jumping next to their daughters is a fun new trend

This photo series by Tokyo-based Yuki Aoyama of Japanese fathers jumping next to their daughters is very strange, very fun and kind of sweet really? Especially since the teenaged daughters don’t seem in anyway to be embarrassed by their dads acting ‘whacky’. Which is quite heartening really. The photos will be released in a book titled (roughly translated) Daughter and Salary Man! The ‘salary man’ is a common figure in Japan, and Aoyama was keen to change the stereotypes that surround this figure – beige, boring, binge drinking.

“Salarymen are very common ‘creatures’ or ‘figures’ in my country, who do not seem  to have any original personality, [due to] the same or similar colors of suits and shoes,” Aoyama told QZ, “I wanted to bring out their hidden individuality by making them jump.”

See more of A

oyama’s work here. 

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