MIMCO has¬†announced that Aussie ‚Äėit‚Äô girl, Charlee Fraser, is the face of its new¬†campaign, Mistress Elemental. From Newcastle to the¬†high fashion runways in Paris, Milan and New York,¬†Fraser was the breakout star of the AW¬†16/17 shows walking for the likes of Balenciaga, C√©line, Chanel, Chloe, and Dior. According to MIMCO’s head of marketing, Georgia Hack, Fraser’s down-to-earth attitude made her the perfect muse for the new campaign.
Iconic landscapes in South Australia, including the Flinders Ranges and the pink salt-scape of Lake Bumbunga, formed the breathtaking backdrop for the new campaign, which was shot by leading Australian photographer Trevor King.
The new¬†collection launches in Mimco boutiques and online at mimco.com.au¬†later this month