Today H&M announced that it will team with much-loved London-based designer, Erdem, for its next designer collaboration. The fashion giant revealed that visionary filmmaker Baz Luhrmann has been tasked with bringing the collection to life through his unique storytelling. The collab will be the first time that a collection for men has been included in H&M’s always-anticipated designer collaboration.
“I am so happy to collaborate with H&M and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.
The ERDEM x H&M collection will be available in selected stores worldwide on 2nd November 2017. Watch the teaser film below.