Gucci’s pre-fall campaign is nothing if not unique. Shot by Glen Luchford, the campaign transports viewers to the outskirts of our solar system, depicting a shiny, futuristic outer space complete with spaceships, aliens and humanoids.
Psychedelia abounds in this sci-fi inspired world, where the fashion matches the outlandish landscape. Metallics, florals and retro knits merge with sequins and extravagant embellishments to create an endearingly discordant aesthetic.
The photographs are complemented by the director’s cut video below – check it out for more bizarre galactic inspiration.
CREATIVE DIRECTOR: Alessandro Michele
ART DIRECTOR: Christopher Simmonds
PHOTOGRAPHER/DIRECTOR: Glen Luchford
HAIR STYLIST: Paul Hanlon
MAKE UP ARTIST: Yadim Carranza
‚ÄúSpace 1999‚ÄĚ written by Vic Elms, Barry Gray
¬© SM Publishing (Italy) Srl
‚ďÖ¬†1974 ITC Entertainment Group Limited