It’s been a big year for Crane Brothers; they’ve celebrated their 16th year in business and 30th collection with the launch of their SS16 range. To round off the year, Crane Brothers have launched a new website complete with unique content to provide their loyal customers with the high standard of service they’re used to.
“After 30 years dealing with men and their partners and wives, one thing I have come to understand is that most men have an inherent fear of making mistakes,” says Murray Crane. “I think the success of our business has been that we actually do care how our clients look and that the items they purchase off us perform well over a long period of time.”
Crane says he wanted the new website to be an extension of the store experience, offering the same help and attention to detail. “Obviously online shopping can be incredibly impersonal so the interaction, ability to ask questions, easy delivery and returns are all important,” explains Crane.
Alongside the online store, the new website features unique sections and content including In Conversation, a magazine-style section curated by Murray Crane and Dispatch, a section dedicated to inspiration, advice and reflections from the man himself.
Explore the new website here.