News 24/7

Experts Have Challenged the Medical Case Against Lucy Letby. What About the Statistical Evidence?

An international panel of medical experts have thrust Lucy Letby back into the spotlight....

News 24/7 Topics

Princess Kate’s Wardrobe-gate: Palace Clarifies Her Outfit Stance

Our Favourite Royal Baby Photos Through the Years

Witnesses Describe Wordless Knife Attack on ‘Satanic Verses’ Author Salman Rushdie

Ed Sheeran Busted by Police For Busking in India

Kendrick Lamar Brings Out Serena Williams To Dance on the Super Bowl Half-time Stage

Jane Goodall Opens Bee Sanctuary Named in Her Honour in Dubai

‘Emilia Perez’ Actress Gascon Goes Silent After Social Media Controversy

Sarah Michelle Gellar Confirms ‘Buffy’ Revival in the Works

George Clooney Admits to Nerves Ahead of Broadway Debut: ‘It’s Terrifying’

Greece Declares State of Emergency in Santorini Following Earthquakes

Sarah Michelle Gellar ‘In Final Talks’ for Buffy the Vampire Slayer Revival

Kate Marks World Cancer Day, Shares Photo Taken by Prince Louis

Amount of Microplastics in Our Brains Is Increasing, Study Suggests

Grammy Awards Honour L.A.’s Resilience After Devastating Fires

Lily Collins’ Husband Blasts ‘Unkind Messages’ After Revealing Baby News

Astronomers Have Spied an Asteroid That May Be Heading for Earth. Here’s What We Know So Far

Watch the Concert: Star-Studded FireAid Benefit Raises Money for LA Wildfire Relief

Renee Zellweger Celebrates ‘Old Friend’ Bridget Jones as Film Has London Premiere

Netflix Unveils ‘Squid Game’ Season 3 Premiere Date and Preview Footage

What the Critics Are Saying About the Jacinda Ardern Documentary ‘Prime Minister’

Washington DC Plane Crash Latest: Trump Criticises Diversity Hiring After 67 Dead in Air Disaster

Marianne Faithfull, voice of Britain’s Swinging ’60s, dies at 78

Washington Air Disaster: Passenger Jet, Helicopter Collide, Many Feared Dead

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.