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Fragrance

The Scent of Spring: Always Red Femme

Say hello to spring with Elizabeth Arden’s Always Red Femme.

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The scent of summer

Discover the stunning campaign imagery for the new Chanel N°5 L’EAU.

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Louis Vuitton to release not one but seven fragrances

The French fashion house is taking on the world of fragrance once again – Louis Vuitton last released a fragrance back […]

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Chanel Fragrance & Beauty Boutique to open in Britomart

  The day we have all been waiting for is almost here: New Zealand’s very first and highly anticipated Chanel Fragrance […]

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Five minutes with Benny Castles from WORLD

With a plethora of men’s scents hitting shelves each month, buying the man in your life a fragrance has become an often perplexing affair. We caught up WORLD designer and fragrance aficionado, Benny Castles, and find out how to decipher the art of gifting fragrance.

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Karen Walker launches new fragrance

To celebrate the launch of Hi There, Karen Walker’s new fragrance, we spoke to the designer about the scent and her enduring love of fragrance.

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Louis Vuitton to launch fragrance

The French fashion house is set to take on the world of fragrance, with legendary perfumer Jacques Cavallier Belletrud, the […]

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Lily-Rose Depp announced as the new face of Chanel Fragrance

Lily-Rose Depp, who turns 17 later this week, has just been announced as the face of Chanel’s to-be-launched fragrance, N°5 L’EAU. […]

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Our Cup of Tea

To celebrate the launch of Jo Malone London’s Rare Tea collection, we chat to perfumer and mastermind behind the enchanting […]

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TOM FORD BEAUTY is coming to New Zealand

One of the world’s most sought after beauty brands, TOM FORD BEAUTY, is coming to New Zealand shores this coming […]

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Best New Beauty April

Putting your best face forward will be easier than you think with this month’s favourite beauty buys.

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Making sense of gender-neutral scents

“For Him” and “For Her” fragrance counters could vanish from department stores in the near future with more perfumers taking a gender-neutral approach towards scent. As a growing number of fragrance enthusiasts reach for perfumes sans gender associations, MiNDFOOD talks to Carlos Huber, founder of Arquiste, who’s mixing up the fragrance industry by returning to the roots of perfumery.

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Knights in Shining Armour

These stars of the beauty world will do more than simply light up your beauty cabinet.

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The Scent of Summer

Fragrance expert and international communciations manager for French fragrance house Beauté Prestige International, Danny Ventura, deciphers the art of wearing […]

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High Notes

The scent of summer is whatever  your nose desires. New kids on the block and treasured icons of the fragrance […]

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The Nose Behind MARACA

We chat with Chris Lim – the founder and nose behind MARACA.

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Summer Scent: Arquiste Nanban

Prepare your senses for an olfactory journey and a history lesson as boutique fragrance house Arquiste has just released a new fragrance, […]

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Sneak Peek: Azzedine Alaïa’s First Fragrance

Fragrance fanatics and fashionistas don’t have long to wait now: Azzedine Alaïa’s highly anticipated first fragrance is on counters early […]

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Sneak Peek: Dior Sauvage

The wait is almost over. Back in June it was revealed that Johnny Depp would be the face of Dior’s […]

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World Perfume Masterclass at Huka Lodge

New Zealand fashion house World is presenting a perfume masterclass as part of ‘Celebrate the Art of Living’ weekend at luxury destination Huka Lodge.

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Chanel’s New Film

Chanel celebrates the launch of its new fragrance – Chance Eau vive – with the release of a film by Jean-Paul Goude.

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Karen Walker’s new fragrance launch – It’s easy as ABC

Karen Walker has proved she is good at keeping a secret. Her new fragrance line has been in the making for two years now and nobody’s had so much as a sniff of it. Well, almost nobody …

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Digitised Perfumery: The Fragrance Lab

Visit the Fragrance Lab which is part of the growing trend towards digitised perfumery.

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Jo Malone Style Editor Charlotte Stockdale

Charlotte Stockdale is Jo Malone London’s Style Editor and one of the world’s key fashion influencers. View a gallery of her work and read about her life in scent.

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Fragrance posts.