News 24/7

German tourists killed, wounded in suicide bomb attack

West Australian bushfire contained but not controlled

Man shot as Paris on alert during commemorations for Charlie Hebdo

World condemns North Korea after claim of nuclear test

President Barack Obama’s tears for gun victims

Fallout from execution of cleric continues to spread

Dozens missing after massive landslide in Shenzen, China

Putin Gives Russian Courts Power to Overrule International Human Rights Law

Residents begin clear-up after severe Sydney storm

One year on: The Sydney siege

The Londoners defiant and brave during senseless attack

Reeva Steenkamp’s family: ‘we can get on with our lives now’

Fourteen killed and 14 injured in California shooting

Zuckerberg’s paternal pledge and manifesto

Former New Zealand cricketer Chris Cairns walks from court a free man

Virtual Climate March in Paris

Russia announces sanctions against Turkey as tensions rise

Kunduz Bombing: Inquest results reveal gross negligence

Vladimir Putin threatens ‘serious consequences’ after Turkey down Russian plane

Richie hangs up his boots

Anonymous take down 5,500 IS Accounts

Jonah Lomu, All Blacks hero, passes away at 40.

Hollande promises to ‘destroy IS’, in speech at Versailles

False alarm prompts panic at Paris gathering

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.