News 24/7

Jane Fonda thanks Jennifer Lopez for ‘saving her career’

She's had an extraordinary career as an activist, actress and fitness guru, but Jane Fonda credits Jennifer Lopez with resurrecting her career after she went 15 years without landing a role....

News 24/7 Topics

‘Sex and the City’ Star Running for New York Governor

Kate Middleton and Prince William Create Web Page for New Baby

Stephen Hawking’s Incredible Final Theory

Celebrities That Love Dogs

Our Favourite Meghan Markle Outfits

Who Told Margot Robbie To Sound ‘Less Australian’?

The Duke and Duchess of Cambridge Celebrate St Patrick’s Day

Jennifer Lopez Shares Her Own Time’s Up Story

The Queen Officially Approves Prince Harry’s Marriage To Meghan Markle

World Vision Report Highlights the Dark Effects of the Syrian Crisis

Nicole Kidman’s Newest Role Is Not To Be Missed

“Enough is enough”: US Students Stage Mass Anti-Gun March

Stephen Hawking Passes Away Aged 76

8 Things You Never Knew About Reese Witherspoon

Michelle Obama Shares Her Top Daily Ritual

It’s a Win! Australia’s First Gold at the Winter Paralympics

Judi Dench Campaigns for Animal Rights

Meghan Markle Celebrates Commonwealth Day With Royal Family

New Zealand Wins Bronze at the 2018 Paralympics

Meghan Markle Prepares for Terrorist Attacks with the SAS

WHO Warns of New Mystery Killer Disease

Prince Harry’s First Event as Captain General of The Royal Marines

UNHCR Report Reveals Critical Gap in Education for Refugee Girls

Susan Sarandon Reveals Paul Newman’s Generosity

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.