News 24/7

Jane Fonda thanks Jennifer Lopez for ‘saving her career’

She's had an extraordinary career as an activist, actress and fitness guru, but Jane Fonda credits Jennifer Lopez with resurrecting her career after she went 15 years without landing a role....

News 24/7 Topics

Military Announces Role at Royal Wedding

Moving Drama ‘Sweet Country’ Hits Cinemas This April

The Queen Pays Tribute To The Royal Navy’s Largest Operational Warship

Obama Praises Maori Women In Leadership

Meghan Markle and Prince Harry’s Wedding Cake Has a Kiwi Touch

Obama’s Heartfelt Letter to Parents of Teacher Killed in Florida Shooting

Training for Lara Croft: Alicia Vikander

Five Minutes With Damian Lewis

Five Minutes With Hilary Swank

Ed Sheeran Has Tea With Jacinda Ardern

Major Celebrities Join March For Our Lives Rallies

Prince Harry and Meghan Markle’s Irish Visit

5 Minutes With Hilary Swank

World’s Longest Flight Jets Off

Meghan Markle and Prince Harry’s Wedding Invites Are Here

Obama’s Inspirational Speech to Kiwis

The Duke and Duchess of Cambridge Throw on their Aprons

Obama and Jacinda’s First Meeting

The Duchess or the Queen: Who Wore It Better?

Prince Harry and Meghan Markle’s Pre-Wedding Getaway Revealed

Kate Middleton Makes Passionate Speech About Mental Health

Why Does Oprah Read Poetry Every Day?

Meghan Markle and Prince Harry Choose Wedding Cake

Obama Touches Down in Auckland

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.