News 24/7

Chris Hemsworth overhauls lifestyle following Alzheimer’s risk warning

Chris Hemsworth has overhauled his lifestyle to prioritise his brain health after learning he has an increased risk of Alzheimer's disease....

News 24/7 Topics

Tearful Kevin Spacey ‘humbled’ by acquittal on all sex charges in London trial

Sinead O’Connor dead at 56

Pouting lips and swivelling hips: Mick Jagger Turns 80

Hubble reveals sparkling boulders knocked off asteroid by groundbreaking DART mission

The Prince of Wales on his Homewards project: ‘Homelessness can be ended for good’

Obamas’ personal chef has drowned: ‘Our hearts are broken’

Elon Musk says Twitter’s blue bird logo to be replaced by an X

Jamie Lee Curtis: Hollywood is at a crossroads as stars continue to strike

Tony Bennett, legendary American singer, dies at age 96

Happy birthday Prince George! Our favourite photos of the young royal

Florence Pugh on her hair transformation: ‘I wanted vanity out of the picture’

FIFA Women’s World Cup opener to go ahead in Auckland despite CBD shooting

Three confirmed dead including gunman in Auckland CBD shooting

Gwyneth Paltrow Advocates: ’We Want to Be Ageing!’

US Powerball prize hits $1 billion. What would you do?

Angelina Jolie’s Top Life Tips

‘He encourages me every step of the way’: Rita Ora praises supportive Taika Waitiiti

The seven-year itch: Sofía Vergara and Joe Manganiello to divorce

Victoria pulls plug on hosting 2026 Commonwealth Games

Black Mirror: Actors and Hollywood battle over AI digital doubles

Bruce Willis’ wife marks Die Hard anniversary with touching tribute

Wimbledon Royal Doubles: Princess Kate and daughter Charlotte

Actress and singer Jane Birkin dies, France loses an ‘icon’

Margot Robbie stunned by fans obsession with her feet

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.