News 24/7

Angelina Jolie fights back tears as she drops daughter off at college: ‘I’m holding it together’

Angelina Jolie was close to tears as she dropped her 17-year-old daughter Zahara off at Spelman College in Atlanta, Georgia this week. ...

News 24/7 Topics

Former Japan Prime Minister Shinzo Abe assassinated during speech

Rihanna becomes America’s youngest self-made female billionaire at age 34

Netflix greenlights a ‘Stranger Things’ spin-off series to help build a franchise

Oscar-nominated ‘Godfather’ actor James Caan dies at 82

Stars talk transforming into character for Taika Waititi’s new ‘Thor’ film

Concerns over TikTok feeding user data to Beijing are back – and there’s good evidence to support them

Sealed with a kiss! The Duchess of Cambridge celebrates Prince William’s Polo win for royal charities

Climate change is making flooding worse: 3 reasons the world is seeing more record-breaking deluges

‘Stranger Things’ sets new viewing milestones for Netflix

Kate Beckinsale wins Best Actress for Jolt and admits she ‘can’t stop watching’ Love Island

Suspect charged with mass shooting in Illinois on 4th of July

Jennifer Connelly stars in upcoming Kiwi film

William and Kate make first Wimbledon appearance for 2022

The Duchess of Cornwall celebrates her 75th birthday with a photograph taken by the Duchess of Cambridge

NSW floods: 50,000 residents affected by evacuation orders or warnings

BTS hiatus comes amid debate over military service in South Korea

Six dead after July 4 parade shooting

Chores fit for a Prince: George helps out on the farm

Free period care products in Queensland schools is just a first step. Remote communities need access to these items as well

‘Unsupported by evidence’: Amber Heard asks judge to throw out defamation verdict

Down the crocod-aisle: Mexican mayor weds alligator to secure abundance

Several dead after shooting at Copenhagen mall

Emma Thompson on filming nude at 62: ‘We aren’t used to seeing untreated bodies on screen’

Baz Luhrmann is turning his 2008 film ‘Australia’ into new TV series

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.