News 24/7

Barcelona’s Sagrada Familia will finally be completed in 2026

More than 140 years after construction began, Antoni Gaudí’s famous basilica has a new completion date of 2026....

News 24/7 Topics

All-girl Afghan Robotics Team Cleared to Compete in United States

Family Mourns Australian Woman Killed By Minneapolis Police

Trump, Putin held a second undisclosed meeting at G20 Summit

Australian Firefighters Called To Help Fight Canada Wildfire Emergency

George And Charlotte Steal The Show In Poland

Grandparents from Travel Ban States Now Welcome in US

Jodie Whittaker Named The First Female “Doctor Who”

U.S. Secret Service Rejects Suggestion It Vetted Trump Son’s Meeting

Donald Trump Tells French President’s Wife: “You’re In Such Good Shape”

Former Astronaut Julie Payette Named Next Governor General of Canada

Chinese Dissident Liu Xiaobo Dies in Custody

Kate Middleton Dazzles In Princess Diana’s Tiara At State Banquet

New Zealand Prepares for Worst Storm of the Year

Trump “Unaware” of Son’s Meeting with Russian Lawyer

Islamic State Chief Confirmed Dead

Trump Jr. Emails Suggest He Welcomed Russian Help Against Clinton

Iraq claims Victory Against ISIS; Recaptures Mosul

Donald Trump Jr. Hires Lawyer For Russia Probes

Huge Fire Spreads At London’s Camden Markets

Trump’s son met Russian Lawyers after Promise of Information on Clinton: NY Times

Cardinal George Pell Lands In Sydney Ahead Of Court Appearance

Dozens Of Police Injured In G20 Protests As Merkel Seeks Consensus

Prince Harry: ‘There Is Much More We Can Do’ To Promote Mental Health Awareness

All Eyes On Trump-Putin Dynamics As They Meet For First Time At G20

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.