News 24/7

How important is sex to you? Emma Thompson on Sex and Intimacy

Do you need to be intimate with someone to have good sex?  How important is sex to you? These are just some of the questions asked by Emma Thompson’s new movie, Good Luck To You, Leo Grande. ...

News 24/7 Topics

2022 Emmy nominations: The biggest snubs and surprises

Helen Mirren reveals the worst piece of advice she ever received

Cosmic cliffs and colliding galaxies: Stunning new images from NASA’s Webb telescope

Japan mourns death of former Prime Minister, Shinzo Abe

‘Slowing down? How dare you!’ Dame Judi Dench says she has no plans to retire

Art lover Rachel Griffiths presents a new ABC series, Great Southern Landscapes

President Biden signs executive order to protect access to reproductive health care

Anthony Bopkins: Actor shows of his moves and channels ‘Sunday summer vibes’

Prince George joins his parents to watch the Men’s Final at Wimbledon

Former Japan Prime Minister Shinzo Abe assassinated during speech

Rihanna becomes America’s youngest self-made female billionaire at age 34

Netflix greenlights a ‘Stranger Things’ spin-off series to help build a franchise

Oscar-nominated ‘Godfather’ actor James Caan dies at 82

Stars talk transforming into character for Taika Waititi’s new ‘Thor’ film

Concerns over TikTok feeding user data to Beijing are back – and there’s good evidence to support them

Sealed with a kiss! The Duchess of Cambridge celebrates Prince William’s Polo win for royal charities

Climate change is making flooding worse: 3 reasons the world is seeing more record-breaking deluges

‘Stranger Things’ sets new viewing milestones for Netflix

Kate Beckinsale wins Best Actress for Jolt and admits she ‘can’t stop watching’ Love Island

Suspect charged with mass shooting in Illinois on 4th of July

Jennifer Connelly stars in upcoming Kiwi film

William and Kate make first Wimbledon appearance for 2022

The Duchess of Cornwall celebrates her 75th birthday with a photograph taken by the Duchess of Cambridge

NSW floods: 50,000 residents affected by evacuation orders or warnings

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.