News 24/7

Outbreak of monkeypox: what you need to know

Key moments in the Johnny Depp and Amber Heard defamation trial

Ukraine’s Eurovision winners Kalush Orchestra celebrated on return home

‘Rust’ producer says movie will be completed

Johnny Depp’s lawyers begin cross-examination of Amber Heard

Best-selling author Lucinda Riley’s daughter tragically dies in London

Queen Elizabeth is joined by Tom Cruise and other members of the Royal family at Jubilee celebrations

Britney Spears loses ‘miracle baby’

Ukraine’s Kalush Orchestra seek to lift spirits at Eurovision

So cute! Royals day out in Scotland

‘The Handmaid’s Tale’ author Margaret Atwood slams potential U.S. Supreme Court anti-abortion laws

Nick Cave’s son Jethro Lazenby dies after being released from jail

U2’s Bono and the Edge perform ‘freedom’ concert in Ukraine metro station

Who will join the Queen for the Trooping of the Colour 2022?

On Her Majesty’s Secret Service: Queen Elizabeth’s favourite beauty products

Coles opens supermarket for children with disabilities

Prince Harry set to play full season of Polo in California, so will he miss the Queen’s Jubilee?

Tearful Amber Heard testifies ex-husband Johnny Depp turned violent

Royal security breach: Fake priest spends night with Queen’s guardsmen near Windsor Castle

U.S. Supreme Court set to overturn Roe v. Wade abortion rights decision: report

‘Nobody wants to run from the war’ – a voice from Ukraine’s displaced millions describes the conflicting pulls of home, family and safety

New photos released to mark Princess Charlotte’s seventh birthday

Angelina Jolie visits Ukraine as part of UNHCR Special Envoy Jolie

Elon Musk dragged into Johnny Depp v Amber Heard trial

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.