News 24/7

Snoop Dogg Runs 200m Race at Olympic Trials

Turns out Snoop Dogg is not just fast on the microphone - he is no slouch on the track either....

News 24/7 Topics

Princess Anne hospitalised with head injury

Nicole Kidman and Naomi Watts reveal close relationship with new photo

Russell Crowe to embrace ‘anarchy’ as he hits stage at Glastonbury

A Night to Remember: Prince William Takes Kids to Taylor Swift Concert

Eddie Murphy brings ’80s to modern day with new ‘Beverly Hills Cop’ film

Happy Birthday Papa! Prince William turns 42

105-year-old collects master’s degree, 83 years after leaving campus

Donald Sutherland, star of ‘M*A*S*H’ and ‘The Hunger Games’, Passes Away

New evidence Baldwin was reckless with gun before ‘Rust’ shooting, prosecutors say

Denmark bans noodles for being too hot – what you need to know about chilli heat

Justin Timberlake charged with drink driving in the Hamptons

Sir Ian McKellen taken to hospital after falling from stage during performance

‘The Outsiders’, ‘Merrily We Roll Along’ and ‘Stereophonic’ win big at Tony Awards

Wu-Tang Clan’s single-print album played at Hobart’s Mona

Virgin Plane Catches Fire En Route to Melbourne

‘We love you, Papa’: Young royals share sweet Father’s Day message

‘Life’s great’, Federer says as he launches retirement documentary

Royal Family Reunited: The King’s Sweet Gesture to Princess Kate

Princess of Wales reveals emotional update about her ‘good days and bad days’

‘Bridgerton’ showrunner teases ‘extremely juicy’ fourth season

‘Quake it off’: Taylor Swift’s Edinburgh shows trigger earthquakes again

An ounce of prevention: Now is the time to take action on H5N1 avian flu, because the stakes are enormous

‘The Boys’ Season 4 plunges into political polarisation

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.