News 24/7

Tearful Oprah Winfrey Recalls Painful Relationship with her Mother

Oprah Winfrey fought back tears as she recalled her painful relationship with her mother....

News 24/7 Topics

What the Critics Are Saying About the Jacinda Ardern Documentary ‘Prime Minister’

Washington DC Plane Crash Latest: Trump Criticises Diversity Hiring After 67 Dead in Air Disaster

Marianne Faithfull, voice of Britain’s Swinging ’60s, dies at 78

Washington Air Disaster: Passenger Jet, Helicopter Collide, Many Feared Dead

Auschwitz Survivors Warn of Rising Antisemitism at 80th Anniversary of Camp’s Liberation

Celeste Barber Opens up About ADHD Struggle in Candid Interview

Neale Daniher Named as 2025 Australian of The Year

Can Trump Just Order New Names for Denali and the Gulf of Mexico? A Geographer Explains Who Decides What Goes on The Map

Netflix Musical ‘Emilia Perez’ Leads Oscar Nominations With 13 Nods

Judi Dench Reveals She Can’t Leave House Unaccompanied Due To Sight Loss

Michelle Dockery Shares Emotional Details About Upcoming ‘Downton Abbey 3’

Brad Pitt Online Romance Fraud Shows How Victims Are Influenced By Complex Psychological Factors

Dame Jacinda Ardern Announces Release of Her Memoir

Trump Sworn In: Pledges to Save America From Decline, Vows Swift Border Crackdown

Billie Eilish, Lady Gaga on Star-Studded List for Wildfire Relief Concerts

Broadcaster Apologises After Novak Djokovic Boycotts Interviews Over ‘Insulting and Offensive’ Comments

What Happens on US Inauguration Day? Here’s What You Need To Know

Multi-Award-Winning British Actress Dame Joan Plowright Dies Aged 95

Cameron Diaz Explains Decade-Long Hiatus As She Steps Back Into Spotlight

‘Twin Peaks’ Creator and Filmmaker David Lynch Dies at 78

A Rare ‘Planet Parade’ is Coming To The Sky: Here’s How to See It

Lost to the Fires: Significant Los Angeles Landmarks and Historic Sites Affected

Papal Thriller ‘Conclave’ Leads BAFTA nominations, Music and Horror fare well

Cabana Drama: 5 Expert Tips On How Not To Be Branded a Twit When Using a Beach Tent

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.