News 24/7

3 Statistical Stuff-Ups That Made Everyday Items Look Healthier (Or Riskier) Than They Really Are

Conducting scientific studies is never easy, and there are often major disasters along the way....

News 24/7 Topics

‘The Substance’ Awards Season Recognition Gives Horror Genre a Boost

Aussie Residents Urged to Leave Their Homes as Bushfires Erupt

Aussies Shine at Sundance Film Festival

NASA Predicts Chances Have Doubled For 2032 Asteroid Collision

Tearful Oprah Winfrey Recalls Painful Relationship with her Mother

John Lithgow ‘In Final Talks’ To Play Dumbledore in Harry Potter Series

Watch: Meghan Markle, Prince Harry Whizz Down Hill As They Try Snow Tubing

No Women Among World’s Top 100 Highest-Paid Athletes

Experts Have Challenged the Medical Case Against Lucy Letby. What About the Statistical Evidence?

Princess Kate’s Wardrobe-gate: Palace Clarifies Her Outfit Stance

Our Favourite Royal Baby Photos Through the Years

Witnesses Describe Wordless Knife Attack on ‘Satanic Verses’ Author Salman Rushdie

Ed Sheeran Busted by Police For Busking in India

Kendrick Lamar Brings Out Serena Williams To Dance on the Super Bowl Half-time Stage

Jane Goodall Opens Bee Sanctuary Named in Her Honour in Dubai

‘Emilia Perez’ Actress Gascon Goes Silent After Social Media Controversy

Sarah Michelle Gellar Confirms ‘Buffy’ Revival in the Works

George Clooney Admits to Nerves Ahead of Broadway Debut: ‘It’s Terrifying’

Greece Declares State of Emergency in Santorini Following Earthquakes

Sarah Michelle Gellar ‘In Final Talks’ for Buffy the Vampire Slayer Revival

Kate Marks World Cancer Day, Shares Photo Taken by Prince Louis

Amount of Microplastics in Our Brains Is Increasing, Study Suggests

Grammy Awards Honour L.A.’s Resilience After Devastating Fires

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.