News 24/7

Princess of Wales Hosts ‘Together at Christmas’ Carol Service at Westminster Abbey

Catherine, Princess of Wales, has made her most prominent return to royal engagements since having treatment for cancer, hosting an annual Christmas carol service at London's Westminster Abbey on Friday....

News 24/7 Topics

Gallery: Metropolitan Museum of Art Costume Institute Benefit

Betty White voted America’s most appealing celebrity

Halle Berry & Olivier Martinez expecting child

Tina Fey’s new charity flavoured ice cream

Dame Judi Dench wows critics from the stage

Keira Knightley to star as Coco Chanel

New Zealand singer joins Downton Abbey cast

Q&A with Actress Kellie Shirley

MTV European Music Awards in pictures

Stars don Gucci at 2012 Art + Film Gala

16th Annual Hollywood Film Awards Gala

GALLERY: 64th Primetime Emmy Awards

Entertainment news wrap: Emmy Nods, Katie Back to work

Gallery: The Dark Knight Rises premiere

Tom Cruise and Katie Holmes announce divorce

Travolta faces another lawsuit, Streisand to direct again

GALLERY: Marion Cotillard

Shortland Street: The Golden Years

Gallery: Famous Mums

Johnny Depp and Eva Green talk witches and vampires

Johnny Depp and Eva Green talk witches and vampires

Shakespeare festival kicks off with Haka dance

MiNDFOOD Radio – Geoff Paine

MiNDFOOD Radio – Betty White

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.