News 24/7

Prince William ‘deeply concerned’ over spiralling death toll of Gaza conflict

Prince William is “deeply concerned” about the rising death toll of the Gaza conflict....

News 24/7 Topics

What the stars are doing for Christmas

Jessica Biel & Justin Timberlake expecting first child

The Golden Globes: And The Nominees Are …

Keira Knightley expecting first child with husband James Righton

MiNDFOOD Interview: Kelsey Grammer

Marriage according to Nicole Kidman

Matthew McConaughey Gets Hollywood Star

EXCLUSIVE: Watch a scene from My Old Lady

Exclusive Interview: Brad Pitt

Clooney’s dazzling Venice wedding

Friends Central Perk coffeehouse opens in Soho

Joan Rivers’ 10 best one liners of all time

Scarlett Johansson gives birth to a baby girl

George Clooney to direct film about British phone hacking scandal

Brad Pitt and Angelina Jolie tie the knot

Elephants take hard-earned week off full of pampering and polo matches

5 minutes with Katie Holmes

Primetime Emmys winners and grinners

Rescued wombat is the internet’s newest star

Your country needs you

5 minutes with Cameron Diaz

Five minutes with Craig Monahan

5 Minutes With Joel McHale

7 celebrities who don’t drink

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.