News 24/7

New Zealand Government to Ban Greyhound Racing

The New Zealand Government has announced plans to end greyhound racing....

News 24/7 Topics

President Oprah? Don’t count her out

Crowded house or empty house? Sydney losing the battle for its art

Cure for the common cold could be – sniffle, sniffle – on the way

Adele on how she’s raising her son and that oh-so-secret marriage

Fruit and veg: should we be aiming for ’10 a day’?

Six years on, Christchurch honours earthquake victims

Australia criticised for human rights treatment – of Kiwis

Queen embarrassed if ‘bully and bigot’ Trump comes for cuppa: British MPs

Five Minutes With: Laura Dern

Plane Crashes Near Melbourne’s Airport

Five Minutes With: Zoe Kravitz

Five Minutes With: Nicole Kidman on Big Little Lies

Five Minutes With: Shailene Woodley

Christchurch fire: it’s under control but not all over yet

Christchurch firefighters cross fingers as light rain falls

Fire Update

First look: Flammable Children set for scorching summer release

You didn’t win the Oscar? It gets worse

Christchurch Fires

Five Minutes With: Michael Keaton

Trump’s security adviser falls over links to Russia

Duchess Kate steals the show

Five Minutes With: Dakota Johnson

NZ to clear records of men convicted of gay ‘offences’

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.