News 24/7

Prince William ‘deeply concerned’ over spiralling death toll of Gaza conflict

Prince William is “deeply concerned” about the rising death toll of the Gaza conflict....

News 24/7 Topics

Big in Japan

New Aussie in Hollywood, Elizabeth Debicki, steals the film in the upcoming spy drama, Man from U.N.C.L.E.

MiNDFOOD Interview: Jeremy Piven

MiNDFOOD Exclusive: Sela Ward

MiNDFOOD Interview: Amy Schumer

Annual Jaffa Race transforms the streets of Dunedin, New Zealand

Against The Odds

Jennifer Lawrence set to star in Aussie bestseller The Rosie Project

Keeping It In The Family: Judd Apatow

Amy Poehler Inside Out

Who’s Sounding Off Now

Barry goes for a ride

Exclusive: John Cusack on playing a Beach Boy in film ‘Love & Mercy’

The ‘Aladdin’ and ‘The Lion King’ cast’s epic sing-off during airport wait

Uzo Aduba on ‘Crazy Eyes’ and ‘Orange Is The New Black’

Noble on Noble

What Women Want: An interview with Carla Gugino

You can now buy Tina Fey and Amy Poehler action figures

Ben Lee: Love Is The Great Rebellion

You’re going to need cakeage, a whole bunch of words have been added to the Scrabble dictionary

Jacqueline Bisset on working with Steve McQueen, ageing and that time she met Jackie Kennedy

Maggie Gyllenhaal was told she was too old to play opposite a 55 year-old man

The Entourage boys are back in town

Coldplay and the cast of ‘Game Of Thrones’ unite for Red Nose Day

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.