News 24/7

Prince William ‘deeply concerned’ over spiralling death toll of Gaza conflict

Prince William is “deeply concerned” about the rising death toll of the Gaza conflict....

News 24/7 Topics

Russian airline blames ‘external influence’ for crash

Russian airliner crash: Latest findings reveal plane ‘disintegrated at high altitude’

Sonny Bill awards his medal to young fan

Kate Winslet: Red Carpet Style

5 Minutes With: Claire Danes

Rescued Squirrel settles in just fine

5 minutes with: Johnny Depp

5 Minutes with: Anne Hathaway

Always Mr Nice Guy

This funny bunny’s love of raspberries is the cutest thing ever!

MiNDFOOD Interview: Jessica Chastain

“Rocksy” racoon’s clever way of asking for more when cat food runs out

Seal rides on the back of a whale

Baby bears try to navigate backyard hammock

Dog sets world record for most balls caught with paws

The Two Sirs

Film Review: People Places Things

5 Minutes with Emily Watson

Darwin International Film Festival announce program

What the Stars are Watching on TV

Five Minutes with Jane Lynch

Woody Allen: Irrational Man

Cast of ‘Downton Abbey’ share emotional snaps from last day on set

Meryl Streep and real life lookalike daughter Mamie Gummer, play mother and daughter in Ricki and the Flash

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.