News 24/7

Iran on fire: Once again, women are on the vanguard of transformative change

The huge wave of protests in Iran following Mahsa Amini’s death represents a historic moment in Iran. ...

News 24/7 Topics

Milk Carton Kids

George Clooney is in a good place right now

You could buy Violet Crawley’s home

Sarah Jessica Parker hints at Sex in the City 3 film

Carey Mulligan talks feminism, music and women in Hollywood

There was a Spice Girls reunion over the weekend

Helen Mirren on sexism, Hillary Clinton and Hollywood’s gender problem

Kermit the Frog found in the wild

ANZAC programmes’ ratings misfire prompts TV execs to rethink coverage

The Full House re-boot is officially happening

Mark Ruffalo on the causes close to his heart

Julia Louis-Dreyfus on Selina Meyer, Hillary Clinton and her biggest fan

Meryl Streep to fund a screenwriting workshop for women over 40

Kanye West named Time Magazine’s most influential person for 2015

Patti Smith to release a new memoir this year

Gwyneth Paltrow attempts to live on $38 for a week

Game of Thrones stars on what to expect in season 5

Clever university student creates ice cream flavours for PMS

These hilarious cartoons are the perfect antidote to sexism online

Will we be seeing the Dowager Countess of Grantham as a young woman in new series?

Joni Mitchell hospitalised

Jon Hamm: “I’ve been incredibly fortunate”

Stephen Fry ‘hounded’ off social media

Angelina Jolie tells kids “different is good”

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.