News 24/7

King Charles greeted in France with pomp, diplomacy on state visit

Britain's King Charles arrived in France on Wednesday for a three-day state visit, during which he and President Emmanuel Macron built on symbolism and personal bonds to turn the page on years of rocky relations between the two nations....

News 24/7 Topics

Sneak peek: Sex and the City 2

SKYCITY Baby on Board Movie Screening

From here to there

Barbie goes mad for ‘Mad Men’

Oscar sets the stage for ladies night

British actors storm NYC

Hollywood dominates Olivier theatre awards

All eyes on Ellen

Beyonce leads the Grammy tally

Oysters – the Tudor version of cinema popcorn

Mel Gibson’s dark comeback

Rachel Weisz wins West End hearts

Under the spotlight: Glenn Close

Uma Thurman

Collette collects Golden Globe

Avatar wins best film

Hollywood no longer an “original idea town”

Under the Spotlight: Emily Blunt

Bullock steals show

Americans would prefer Clint to Clooney as co-star

Sandra Bullock 2009’s top star

Racial tokenism: What happened to Miranda in the ‘Sex and the City’ reboot?

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.