News 24/7

Tarantino scraps ‘The Movie Critic’ as his final film

The director is going back to the drawing board....

News 24/7 Topics

Kate Winslet’s down-to-earth acceptance speech

Five minutes with: Julia Roberts

Five minutes with: Quentin Tarantino

The Londoners defiant and brave during senseless attack

Adele Uncovered

Reeva Steenkamp’s family: ‘we can get on with our lives now’

Fourteen killed and 14 injured in California shooting

Zuckerberg’s paternal pledge and manifesto

5 minutes with: Sam Smith

Former New Zealand cricketer Chris Cairns walks from court a free man

Virtual Climate March in Paris

Russia announces sanctions against Turkey as tensions rise

Kunduz Bombing: Inquest results reveal gross negligence

Vladimir Putin threatens ‘serious consequences’ after Turkey down Russian plane

Hollywood on the Paris attacks

Richie hangs up his boots

Anonymous take down 5,500 IS Accounts

5 minutes with: Liz Hurley

Jonah Lomu, All Blacks hero, passes away at 40.

Hollande promises to ‘destroy IS’, in speech at Versailles

False alarm prompts panic at Paris gathering

5 celebrity environmentalists

Landslide victory for democracy in Myanmar

Russian athletes could be banned from 2016 Olympics after report

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.