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Melanie Lynskey’s husband Jason Ritter didn’t think he ‘deserved’ her due to his alcoholism fight

Melanie Lynskey’s husband Jason Ritter didn’t think he “deserved” her when they started dating due to his alcoholism battle....

News 24/7 Topics

Romeo & Juliet – Australian Ballet gallery

Emma Watson gallery

Emmy Awards 2011

Hugh Jackman – Gallery

Melanie Lynskey gallery

25 years of The Oprah Winfrey Show

Drew Barrymore

Sir Ian McKellen

Sneak peek: Sex and the City 2

SKYCITY Baby on Board Movie Screening

From here to there

Barbie goes mad for ‘Mad Men’

Oscar sets the stage for ladies night

British actors storm NYC

Hollywood dominates Olivier theatre awards

All eyes on Ellen

Beyonce leads the Grammy tally

Oysters – the Tudor version of cinema popcorn

Mel Gibson’s dark comeback

Rachel Weisz wins West End hearts

Under the spotlight: Glenn Close

Uma Thurman

Avatar wins best film

Collette collects Golden Globe

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.