News 24/7

Richard Gere and wife walk red carpet in Cannes return for new film ‘Oh, Canada’

Richard Gere, 74, walked the red carpet at the film festival with his wife Alejandra Silva, 41, as the star promoted his new film "Oh Canada."...

News 24/7 Topics

Duchess Kate steals the show

Five Minutes With: Dakota Johnson

NZ to clear records of men convicted of gay ‘offences’

Putin’s answer to shocking domestic violence in Russia: make it legal

Australians split on whether to follow Trump-style travel ban: polls

Lady Gaga astounds, adverts attack Trump – and Aussies are embarrassed

Long to reign over us: Queen marks 65 years on throne

We have to talk about Donald

Trump to dump America’s pledge on climate-change agreement

Five Dead in Quebec City Mosque Shooting

Doomsday Clock moves closer to midnight – thanks to Trump

Mary Tyler Moore: she really did make it after all

Trump: the wall, and everything else he’s done this week

WOMAD New Zealand 2017

Five Minutes With: Sienna Miller

Five Minutes With: Ben Affleck

La La Land lands record 14 Oscar nominations

90% of Rural Australians Affected by Climate Change

Trump’s first act hurts Australia, NZ

Five Minutes With: Jennifer Lawrence

Millions in worldwide protests against Trump’s presidency, attitudes

President Trump paints bleak picture of today’s America, tomorrow’s world

Trump inauguration: the day many thought, prayed would never come

Five Minutes With: Dev Patel

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.