News 24/7

Catherine, Princess of Wales ‘always laughs’ looking back at engagement pictures

Catherine, Princess of Wales has admitted she always has a giggle when she looks back at her engagement pictures. ...

News 24/7 Topics

Uzo Aduba on ‘Crazy Eyes’ and ‘Orange Is The New Black’

Noble on Noble

What Women Want: An interview with Carla Gugino

You can now buy Tina Fey and Amy Poehler action figures

Ben Lee: Love Is The Great Rebellion

You’re going to need cakeage, a whole bunch of words have been added to the Scrabble dictionary

Jacqueline Bisset on working with Steve McQueen, ageing and that time she met Jackie Kennedy

Maggie Gyllenhaal was told she was too old to play opposite a 55 year-old man

The Entourage boys are back in town

Coldplay and the cast of ‘Game Of Thrones’ unite for Red Nose Day

Taylor Swift: Action Hero

Milk Carton Kids

George Clooney is in a good place right now

You could buy Violet Crawley’s home

Sarah Jessica Parker hints at Sex in the City 3 film

Carey Mulligan talks feminism, music and women in Hollywood

There was a Spice Girls reunion over the weekend

Helen Mirren on sexism, Hillary Clinton and Hollywood’s gender problem

Kermit the Frog found in the wild

ANZAC programmes’ ratings misfire prompts TV execs to rethink coverage

The Full House re-boot is officially happening

Mark Ruffalo on the causes close to his heart

Julia Louis-Dreyfus on Selina Meyer, Hillary Clinton and her biggest fan

Meryl Streep to fund a screenwriting workshop for women over 40

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.