News 24/7

Melissa McCarthy defends Meghan Markle: She is ‘incredibly threatening to some people’

Melissa McCarthy doesn't understand the vitriol directed towards Meghan Markle....

News 24/7 Topics

Buckingham Palace Steps In

Violent Flash Flood Sweeps Through Roxburgh, Otago

Victoria To Legalise Euthanasia

Five Minutes With: Margot Robbie On Her New Film ‘I, Tonya’

Butcher of Bosnia Jailed For Life

Kate Middleton Goes On Offroading Adventure

Five Minutes With: Margot Robbie

Seventies’ Icon David Cassidy Dies

The End Of An Era: Mugabe Resigns

Are Airless Bike Tires The Next Big Thing?

Five Minutes With: Jessica Biel

Five Minutes With: Matt Damon and Julianne Moore

North Korea Makes US State Sponsor Of Terror List

‘They’re Worth Fighting For’: Ellen DeGeneres Makes Stand For Elephants

Mugabe Refuses Resignation

Prebble With A Cause

Prince Harry and Prince William Make Acting Debut in ‘Star Wars’

500-Year-Old Leonardo da Vinci Painting Smashes World Record Sales

Kate Middleton Reveals Prince William Struggled With Parenthood

Five Minutes With Christian Slater

Has Mugabe’s Reign Finally Come To An End?

Extraordinary Earth-like Planet Discovered

Five Minutes With: Dustin Hoffman and Adam Sandler

A Royal Celebration: 70 Years of Marriage

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.