News 24/7

Sarah, Duchess of York, Continues the late Queen’s Corgi Ritual

The Duchess of York was entrusted with the late Queen Elizabeth's dogs after her passing in 2022. ...

News 24/7 Topics

Julia Roberts reveals ‘simple rules’ for her teenage kids

Turns Out Victoria Isn’t the Only Beckham with Musical Talent

‘Terrorist attack’ near Eiffel Tower leaves tourist dead and two hurt

Cher insists she’s not a diva: ‘That behaviour does not make sense to me’

Princess Kate Puts ‘Racist’ Remarks Behind her as she Attends the Royal Variety Performance

Julia Roberts Stars in Obama Produced Netflix Thriller: “Leave The World Behind”

Shane MacGowan, hard-drinking poet of The Pogues, dies at 65

Henry Kissinger, American diplomat and Nobel winner, dead at 100

Cynthia Nixon Goes on Hunger Strike as she calls for Permanent end to Israel-Hamas Conflict

Linda Evangelista is Disinterested in Dating: ‘Don’t Want to Hear Somebody Breathing’

Selma Blair Confronts Gender Bias in Multiple Sclerosis Diagnosis

Elle Macpherson reveals why she decided to go sober

NZ’s new government sworn in, parliament expected to open next week

‘I dreamt we came home’ says Israeli girl released from Gaza

Oscar Pistorius, track star turned murderer, granted parole

Brad Pitt Criticises His Son’s Social Media Rant as a Disheartening Smear

Dame Judi Dench reveals how she accidentally made a naked video call

K-Pop band BLACKPINK receive honorary MBEs from King Charles

Princess Eugenie Opens Up About Battles With Disordered Eating

A Very Royal Affair: Princess Kate Sparkles in Red

Leonardo DiCaprio reveals what he wants to do before turning 50

Shakira reaches deal to avoid $15 million tax fraud trial in Spain

Gwyneth Paltrow is ‘not interested’ in trying to look 28

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.