News 24/7

Paris Mayor goes swimming in the Seine: Will the river be safe for Olympic swimmers?

For a century, it’s been illegal to swim in the Seine. Will Paris’s clean-up make the river safe for Olympic swimmers?...

News 24/7 Topics

U.S President Biden Drops out of Presidential Race

Tributes for Shannen Doherty: Ex-husband and former castmates praise ‘90210’ star

Massive global IT outage hits banks, airports, supermarkets – and a single software update is likely to blame

Actor Bob Newhart, famous for deadpan humour, dies at age 94

‘Shogun’, ‘The Bear’ pile up nominations for Emmys

Joe Biden self-isolating after testing positive for Covid

Adele says she has no plans for new music: ‘I want a big break’

Jack Black’s Tenacious D band cancels Australasia tour after comments on Trump shooting

Shannen Doherty settled divorce one day before she died

Buckingham Palace opens room with famous balcony to public

Donald Trump picks JD Vance as his running mate: Here’s why the Ohio senator is a smart choice

Princess of Wales welcomed back to Wimbledon with standing ovation

King Charles and Queen Camilla to visit Australia in October

Richard Simmons found dead day after 76th birthday

Trump is safe, Secret Service says after shots ring out at rally

Alec Baldwin ‘Rust’ shooting case dismissed over withheld evidence

‘The Shining’ star Shelley Duvall dies following diabetes complications

‘Rust’ trial: Alec Baldwin accused of breaking gun rules, defence blames experts

George Clooney latest celebrity to urge Joe Biden to quit US presidential race

Shrek is Back! Beloved Film Set for Release in 2026

Kamala Harris: The top choice to replace Biden as Democratic nominee should he step aside

Prince William’s homelessness project to be subject of new documentary

Margot Robbie reportedly pregnant with first child

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.