News 24/7

Paris Mayor goes swimming in the Seine: Will the river be safe for Olympic swimmers?

For a century, it’s been illegal to swim in the Seine. Will Paris’s clean-up make the river safe for Olympic swimmers?...

News 24/7 Topics

Kate Winslet: It is still hard to make films “as a woman” and “about women”

Sam Neill gives update on his cancer journey, saying he had some ‘grim’ weekends

Paul Mescal reveals how he got the job in “Gladiator II” with Pedro Pascal

Posh and Becks recreate iconic wedding photo 25 years on

Ian McKellen will not return to role after stage fall

Jamie Foxx breaks silence on mystery hospitalisation that left him ‘gone’ for 20 days

Four Takeaways From US Supreme Court’s Historic Decision on Trump Immunity

Olivia Culpo weds in elegant Dolce & Gabbana gown

Michael J. Fox plays alongside Coldplay at Glastonbury

New Portrait of King Charles unveiled for Britain’s Armed Forces Day

Elton John auctions items from his legendary wardrobe for charity

Chocolate Fish no longer as Cadbury halt production

King Charles bids farewell to Japan’s Emperor Naruhito as state visit concludes

Julian Assange told Anthony Albanese he ‘saved his life’ after landing in Australia

The path to freedom: Why is Julian Assange flying to the remote Pacific island of Saipan?

Snoop Dogg Runs 200m Race at Olympic Trials

Princess Anne hospitalised with head injury

Nicole Kidman and Naomi Watts reveal close relationship with new photo

Russell Crowe to embrace ‘anarchy’ as he hits stage at Glastonbury

A Night to Remember: Prince William Takes Kids to Taylor Swift Concert

Eddie Murphy brings ’80s to modern day with new ‘Beverly Hills Cop’ film

Happy Birthday Papa! Prince William turns 42

105-year-old collects master’s degree, 83 years after leaving campus

Donald Sutherland, star of ‘M*A*S*H’ and ‘The Hunger Games’, Passes Away

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.