News 24/7

Sharks off Rio de Janeiro test positive for cocaine

Sharks off the coast of Brazil's party city Rio de Janeiro have tested positive for cocaine....

News 24/7 Topics

Rita Ora talks Taika Waititi marriage: “I don’t think I’ll ever get used to it”

Taylor Swift lends personal items to London’s V&A for ‘Songbook Trail’ exhibition

‘Kamala IS brat’: an expert explains the Kamala Harris memes flooding the internet

Hugh Jackman speaks about ‘The Greatest Showman’ sequel

Deluge of stars at Venice Film Festival after 2023 drought

Blake Lively and Gigi Hadid do ‘superhero glam’ at movie premiere

Who is Kamala Harris?

Happy birthday Prince George! Royals share new photo taken by Princess Catherine

Can Kamala Harris win the US presidency after Joe Biden’s withdrawal? Here’s what the polls say

Shiloh Jolie dropped Pitt from last name ‘following painful events’

Paris Mayor goes swimming in the Seine: Will the river be safe for Olympic swimmers?

U.S President Biden Drops out of Presidential Race

Tributes for Shannen Doherty: Ex-husband and former castmates praise ‘90210’ star

Massive global IT outage hits banks, airports, supermarkets – and a single software update is likely to blame

Actor Bob Newhart, famous for deadpan humour, dies at age 94

‘Shogun’, ‘The Bear’ pile up nominations for Emmys

Joe Biden self-isolating after testing positive for Covid

Adele says she has no plans for new music: ‘I want a big break’

Jack Black’s Tenacious D band cancels Australasia tour after comments on Trump shooting

Shannen Doherty settled divorce one day before she died

Buckingham Palace opens room with famous balcony to public

Donald Trump picks JD Vance as his running mate: Here’s why the Ohio senator is a smart choice

Princess of Wales welcomed back to Wimbledon with standing ovation

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.