News 24/7

Sir Ian McKellen taken to hospital after falling from stage during performance

Sir Ian McKellen has been taken to hospital after falling from the stage in the middle of a performance....

News 24/7 Topics

‘The Outsiders’, ‘Merrily We Roll Along’ and ‘Stereophonic’ win big at Tony Awards

Wu-Tang Clan’s single-print album played at Hobart’s Mona

Virgin Plane Catches Fire En Route to Melbourne

‘We love you, Papa’: Young royals share sweet Father’s Day message

‘Life’s great’, Federer says as he launches retirement documentary

Royal Family Reunited: The King’s Sweet Gesture to Princess Kate

Princess of Wales reveals emotional update about her ‘good days and bad days’

‘Bridgerton’ showrunner teases ‘extremely juicy’ fourth season

‘Quake it off’: Taylor Swift’s Edinburgh shows trigger earthquakes again

An ounce of prevention: Now is the time to take action on H5N1 avian flu, because the stakes are enormous

‘The Boys’ Season 4 plunges into political polarisation

Jennifer Aniston creates children’s book about her rescue dog

Sam Neill and Heather Mitchell discuss their breakup and living with cancer

Nicole Kidman and Sandra Bullock to reunite for ‘Practical Magic 2’

Dick Van Dyke makes history with Daytime Emmy win at 98

This year’s Matariki theme,‘Matariki Heri Kai,’ encourages sharing of food and knowledge

UPDATED: Dr Michael Mosley ‘nearly made it’ wife reveals

Search continues for Michael Mosley, CCTV shows he completed walk

Dolly Parton takes Broadway: ‘Hello, I’m Dolly’ musical in the works

Netflix faces $US170 million ‘Baby Reindeer’ defamation lawsuit

Godfather of Fasting Dr. Michael Mosley Missing on Family Holiday

Queen Mary of Denmark jumps on board this hot hair trend

Mick Jagger, strutting at 80, teases new album and more touring

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.