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Fragrance

Making sense of gender-neutral scents

“For Him” and “For Her” fragrance counters could vanish from department stores in the near future with more perfumers taking a gender-neutral approach towards scent. As a growing number of fragrance enthusiasts reach for perfumes sans gender associations, MiNDFOOD talks to Carlos Huber, founder of Arquiste, who’s mixing up the fragrance industry by returning to the roots of perfumery.

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The Scent of Summer

Fragrance expert and international communciations manager for French fragrance house Beauté Prestige International, Danny Ventura, deciphers the art of wearing […]

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High Notes

The scent of summer is whatever  your nose desires. New kids on the block and treasured icons of the fragrance […]

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The Nose Behind MARACA

We chat with Chris Lim – the founder and nose behind MARACA.

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Summer Scent: Arquiste Nanban

Prepare your senses for an olfactory journey and a history lesson as boutique fragrance house Arquiste has just released a new fragrance, […]

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Sneak Peek: Azzedine Alaïa’s First Fragrance

Fragrance fanatics and fashionistas don’t have long to wait now: Azzedine Alaïa’s highly anticipated first fragrance is on counters early […]

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Sneak Peek: Dior Sauvage

The wait is almost over. Back in June it was revealed that Johnny Depp would be the face of Dior’s […]

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World Perfume Masterclass at Huka Lodge

New Zealand fashion house World is presenting a perfume masterclass as part of ‘Celebrate the Art of Living’ weekend at luxury destination Huka Lodge.

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Chanel’s New Film

Chanel celebrates the launch of its new fragrance – Chance Eau vive – with the release of a film by Jean-Paul Goude.

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Karen Walker’s new fragrance launch – It’s easy as ABC

Karen Walker has proved she is good at keeping a secret. Her new fragrance line has been in the making for two years now and nobody’s had so much as a sniff of it. Well, almost nobody …

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Digitised Perfumery: The Fragrance Lab

Visit the Fragrance Lab which is part of the growing trend towards digitised perfumery.

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Jo Malone Style Editor Charlotte Stockdale

Charlotte Stockdale is Jo Malone London’s Style Editor and one of the world’s key fashion influencers. View a gallery of her work and read about her life in scent.

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Get Happy

Tomorrow Clinique will spread the world with acts of happiness.

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Meet a 7th generation perfumer at MiNDFOOD STYLE’s Britomart shopping night

Hear 7th generation perfumer Erwin Creed speak at WORLD Britomart during MiNDFOOD STYLE’s shopping night this Thursday 27th November.

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Five Minutes with perfumer Anne Flipo

Perfumer of the year at IFF (International Flavours and Fragrances) at the Cosmetique Magazine Awards, Anne Flipo is the woman behind winning fragrances Giorgio Armani’s ‘Acqua di Gioia’ and YSL’s ‘Manifesto’.

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Chanel No.5 film by Baz Luhrmann

Watch the epic new Chanel No.5 film by Australian director Baz Lurmann.

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YSL Black Opium launch film

Yves Saint Laurent has created a series of films for the launch of new fragrance, Black Opium.

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Calvin Klein Reveal behind-the-scenes

Calvin Klein unveils a sensual film for the launch of the new fragrance, Reveal.

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Michael Kors Sexy Rio

Excerpt: Fashion designer Michael Kors takes us behind the scenes in the creation of his new fragrance, Michael Kors Sexy Rio.

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Modern Muse Chic – Arizona Muse interview

Estee Lauder Modern Muse spokesmodel Arizona Muse shares her own personal muses.

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Ace Ventura

Fragrance expert Danny Ventura shares his favourite fashion places from New York to Paris.

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Estee Lauder Goes Perfume Shopping

Estee Lauder Companies acquires ultra-hip New York perfume brand Le Labo.

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Beauty Director’s Product Of The Week

The must-have product of the week

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Behind the scenes of the new film starring Chris Pine

Go behind the scenes of Giorgio Armani’s new film starring Chris Pine.

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Fragrance posts.