News 24/7

Jane Fonda thanks Jennifer Lopez for ‘saving her career’

She's had an extraordinary career as an activist, actress and fitness guru, but Jane Fonda credits Jennifer Lopez with resurrecting her career after she went 15 years without landing a role....

News 24/7 Topics

How important is sex to you? Emma Thompson on Sex and Intimacy

Vale Judith Durham, the cuddly Aussie ‘girl-next-door’ whose soaring voice found international fame

Kate Winslet to star in new HBO political thriller series

Brittney Griner’s sentence is in line with Russia’s strict drug penalties – but how long she serves will be decided outside the courtroom

Lady Gaga appears to confirm casting in ‘Joker’ sequel

Topp Twins ‘alive and kicking’ after a ‘hard journey of surgery [and] chemo’

SpaceX debris crashes to Earth onto Australian farm land

Joaquin Phoenix to return as Joker in 2024 sequel

Anthony Hopkins to play Sigmund Freud in new film

‘It brings a tear to my eye’: Brad Pitt hails daughter Shiloh’s epic dance moves

Princess Charlotte makes surprise appearance at Commonwealth Games

Putin: No winners in a nuclear war

Duchess of Cambridge sails to victory against the Kiwis

Third case of monkeypox confirmed in New Zealand

Spanish prosecutor asks for eight-year jail term for Shakira over tax fraud case

Actress Nichelle Nichols, ‘Star Trek’s’ trail-blazing Uhura, dies at 89

Finding Freedom author Omid Scobie writing new book about Harry and Meghan

Bow down to the most exceptional female warrior: The Woman King

India starts to ban single-use plastic in a bid to save wildlife

Will Smith is ‘deeply remorseful’ about Oscars slap

Madonna refused to have ‘misogynistic men’ make her biopic

Volodymyr Zelensky and Olena Zelenska criticised for Vogue shoot

‘Game of Thrones’ prequel ‘House of the Dragon’ takes off in Hollywood

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.