News 24/7

Royal Family Shocked by Sudden Passing of Lady Gabriella Windsor’s Husband, Thomas Kingston, at 45

The son-in-law of Prince and Princess Michael of Kent has died aged 45....

News 24/7 Topics

Adele put on voice rest after struggling to hit notes during Vegas residency

Sentencing begins for Whakaari White Island eruption tour operators

33 Years Later: Geena Davis and Geoff Goldblum Reunite on Stage

Everything we Know: Bridget Jones 4 to Start Filming in May

Devil Wears Prada Reunion at the SAG Awards

Prince William ‘deeply concerned’ over spiralling death toll of Gaza conflict

Elon Musk says first brain-chip patient can move computer mouse by thinking

Family of Beach Boys’ Brian Wilson seeks conservatorship for him

Triumphs at the BAFTA Film Awards 2024

A Night of Star-studded Glamour as ‘Dune: Part Two’ rolls into London

Shooting at Kansas City Super Bowl parade leaves 21 injured, one dead

‘She said yes’: Anthony Albanese engaged to girlfriend Jodie Haydon

Duchess of Statements: Meghan Markle Defends New Website

Julia Roberts subjected to ‘awful’ bullying on Steel Magnolias set, says Sally Field

Prince Harry and Meghan Markle launch new Sussex website

Beyoncé Attempts to Break the Internet, Releases New Music

King Charles makes first appearance since cancer diagnosis announced

Rick Stein: ‘I won’t last much longer, but I’m enjoying my life’

Australia to allow workers to ignore after-hours calls from bosses

‘I was down to nothing’: Sharon Stone was broke after her near-fatal stroke

Everything We Know: King Charles’ Cancer Diagnosis

WATCH: Annie Lennox Sings Tribute to Sinead O’Connor at Grammys

How long will your dog live? New study calculates life expectancy for different breeds

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.