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Meet the Innovators: How Fisher & Paykel is changing the way Kiwis live

Epitomising New Zealand’s pioneering spirit and culture of curiosity, Fisher & Paykel boasts a talented team of designers and engineers.

They’ve been empowered to challenge conventional appliance design, which has helped them consistently deliver products and technology that connect with their customers and their lifestyles.

Lauren Palmer believes it's vital to understand customers' everyday needs in order to innovate. KRISTIAN FRIRES

Chief Designer Lauren Palmer (right) believes it’s vital to understand customers’ everyday needs in order to innovate. KRISTIAN FRIRES

“It’s really about deeply understanding the customer and building an empathy with them – understanding their journey and looking at how we can problem-solve to make the everyday a little bit better,” says Chief Designer Lauren Palmer.

Behind the everyday is the stuff the customer doesn’t see – technology, design, engineering, And ultimately, innovation.

Key to innovation is a sense of being to step back and have a bird's-eye view of problem-solving, says Chief Designer Vien McArthur. KRISTIAN FRIRES

Key to innovation is a sense of being able to step back and have a bird’s-eye view of problem-solving, says Chief Designer Vien McArthur (front). KRISTIAN FRIRES

“We can have a bird’s-eye view on what’s happening and we have our own perspective on what’s the right way of solving a problem.” believes Chief Designer Vien McArthur. “We have a unique place in the world, and a unique place in the market,” 

To read the full article, click here. 

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