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The perfect pair for youthful eyes

Elizabeth Arden‘s Retinol Ceramide Line Erasing Eye Cream is a new, multi-tasking eye cream that helpfully targets all of the challenges we experience when it comes to skin in the eye area. With a busy lifestyle, late nights and environmental challenges as well as the incremental changes that happen with age, our eye area can serve as a billboard to how we‘re feeling so an eye cream that can do it all is a godsend. This new arrival seeks to improve the look of dark circles and puffiness, brightening and helping restore radiance and hydration, while minimising the appearance of fine lines and wrinkles.

VITAL INGREDIENTS

The key lies in the combination of two skincare powerhouses — ceramides and retinol. Elizabeth Arden‘s experts developed its iconic single-dose ceramide capsules, which protect skin’s barrier and prevent moisture loss, over 30 years ago. Since then the brand has extended that knowledge and innovation to a multitude of skin solutions, pairing ceramides with other ingredients like vitamin C, hyaluronic acid and retinol. Now, the global beauty brand has adapted the formulation technology that has been so successful in its wrinkle-smoothing Retinol Ceramide Capsules for the face, into a new targeted treatment for the eyes. Often regarded by skincare experts and dermatologists as the ’gold standard‘ of skincare ingredients, retinol, a form of Vitamin A, is one of the most widely researched ingredients available. A large number of studies prove its ability to reduce fine lines and wrinkles and improve the appearance of skin by increasing the production of collagen and speeding up cell turnover. While it’s undoubtedly effective, it has traditionally been tricky to formulate in a way that won’t irritate or dry out skin, particularly in the eye area. It‘s also extremely sensitive to light and air, which can affect its potency and subsequent results.

SLOW-RELEASE POTENCY

Which is where Elizabeth Arden’s research and development efforts come to the fore. In the new Retinol Ceramide Line Erasing Eye Cream, the retinol has been microencapsulated and surrounded by other ingredients to help it penetrate to a deeper level for better results. This provides a slow release of ingredients over eight hours and is paired with nourishing elements that ensure skin welcomes the transformative properties without dryness or flaking. In addition, a peptide blend aims to help firm skin and improve its tone, and niacinamide aims to help diminish the appearance of dark circles.

THE EYES HAVE IT

Ophthalmologist and dermatologist tested, Elizbeth Arden Retinol Ceramide Line Erasing Eye Cream has also undergone a consumer and clinical study undertaken by the brand that showed significant improvement in the eye area. Consumer results found that 98% saw an overall improvement in eye area while clinical results showed a 25% immediate improvement in hydration and a 16% decrease in crow‘s feet at 8 weeks. The eye cream is designed to apply at night after cleansing skin. If you want to use Retinol Ceramide Line Erasing Night Serum Capsules on the rest of your face, apply the eye cream first and make sure they do not overlap. Once both are applied and absorbed you can follow up with moisturiser.

WHY USE AN EYE CREAM?

There are many reasons why a dedicated eye cream is smart:

• The skin in the eye area gets a serious workout each day with 1000s of tiny movements helping us display emotion, tense in concentration, and squinting and blinking. We show signs of ageing here first as collagen becomes depleted and those repetitive movements cause dynamic wrinkles to become static.

• The skin is thinner and more delicate there and is quick to display dark shadows, fluid retention that leads to puffiness, or hollowing as part of the aging process.

• The eye area is more prone to irritation and our eyes are susceptible to reaction from skincare ingredients.

• Using just moisturiser in your eye area will help with hydration, but it won’t target the signs of ageing.

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MiNDFOOD PROMOTION

Six new makeup releases to ‘add-to-cart’

Feeling the need for a makeup update? There are plenty of new arrivals to shake up your routines. Here are six of the best new options to seek out this month.

Shiseido Pop Powergel Eye Shadows, $50 each

The eye update you’ve been waiting for, Shiseido’s bold new Pop Powergel Eye Shadows, $50 each, have a soft glimmering finish and modern gel texture that delivers intense pigment that stays put without creasing. With nine shades the playful new arrivals up the drama in your winter beauty repertoire. They are ideal for creating a modern, extended cat-eye look for your lids, or using a fluffy eye crease blending brush to deliver a washed halo of colour around the eyes. Trending now? A tonal purple eye, so the soft violet shade should be high on your wish list. 

Laura Mercier Light Catcher Translucent Loose Setting Powders, $63 each

Long revered for its imperceptible veil-like makeup setting powders in subtle skin tones, this month Laura Mercier adds to the range with Translucent Setting Powders in Cosmic Rose, Celestial Light and Honey Star. Each shade adds a touch of glow and radiance while still setting makeup in place without shine for hours on end and skimming over fine lines without emphasising them. 

ILIA Super Serum Skin Tint SPF 40, $77

ILIA’s new Super Serum Skin Tint SPF 40 is an exceptionally high-performing all-rounder that fuses colour, coverage and protection in one. It’s a very fluid foundation that gives a fresh, modern finish, enough coverage to even-out redness and imperfections and has skincare wonder ingredient Niacinamide to smooth skin’s texture, as well as hyaluronic acid to deeply hydrate and squalane to lock in that hydration. All that, and it also has a respectable dose of SPF40 to protect skin from UV damage and premature aging and comes in 30 shades. 

MAC Tempting Fates lipstick, $38 and eyeshadow palette, $108

MAC’s limited edition colour collections are always desirable and on-trend and the latest is no different. Tempting Fates offers six different itemswith numerous colourways, each in sumptuous and richly pigmented shades perfect for the dramatic looks once going out again is on the agenda. The gilt packaging adds to the luxe look. Our pick? The 8-pan ‘Feast Your Eyes’ palette is a alluring ‘just-because purchase if ever we’ve seen one!

Revlon So Fierce! Big Bad Lash Mascara, $27

Doing two jobs at once is the efficiency we love to see in our beauty products, so we’re fans of Revlon’s newest mascara. Volume-building So Fierce! Big Bad Lash Mascara does a beautiful job of defining lashes without smudging, but it also contains lash tinting technology that darkens bare lashes over time. So with daily wear in as little as 7 days you’ll also receive a subtle lash tint that remains when you’re not wearing any makeup. It also has a double sided brush, the different bristles helping to add volume and then gently separate lashes. 

Dior Mono Couleur Couture High Color Eye Shadows, $58 each


Pulling inspiration from the textures and hues of Dior’s vast fashion archive are 21 stunning new eye shadows in 5 different textures – satin, matte, velvet, metallic and glitter – collectively known as Mono Couleur Couture High Color Eye Shadow.