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The history of the Super Bowl halftime show

Prince performs during the halftime show of the NFL's Super Bowl in Miami, Florida 2007. REUTERS/Mike Blake

The history of the Super Bowl halftime show

Jennifer Lopez and Shakira will bring the super to the Super Bowl with their halftime performance this year, and they’re promising the show of a lifetime.

The history of the Super Bowl halftime show

Their highly-anticipated performance in Miami will be the first time the two Latin singers appear on stage together.

“Ever since I saw Diana Ross fly off into the sky at the Halftime Show, I dreamed of performing at the Super Bowl,” said Lopez in a statement.

“And now it’s made even more special not only because it’s the NFL’s 100th anniversary, but also because I am performing with a fellow Latina. I can’t wait to show what us girls can do on the world’s biggest stage.”

Meanwhile, Shakira said performing at the show was “a true American dream”.

“I’m so honoured to be taking on one of the world’s biggest stages in the company of a fellow female artist to represent Latinos and Latinas from the US and all over the world – and to top it off, on my birthday!” said Shakira.

The Super Bowl halftime show started to feature pop music acts in 1991, with Michael Jackson performing in 1993.

With pop stars helping to broaden the television audience and nationwide interest in the Super Bowl, Jackson was brought in to boost the prominence of the halftime show.

Jackson’s performance was also a bid by the network hosting the Super Bowl to prevent audiences leaving the game during halftime to watch counter-programming on other networks.

His halftime show is remembered for its almost two minutes of Jackson standing in silence before he even uttered a note.

Eleven years later, Jackson’s sister Janet’s performance with Justin Timberlake at the halftime show is best remembered for its ‘nipplegate’ controversy.

Timberlake exposed one of Jackson’s breasts in an apparent ‘wardrobe malfunction’, arguably damaging the latter’s career beyond repair.

The backlash saw the halftime show return to showcasing a single artist or group, mainly rock acts from decades gone by, in an attempt to make the show more ‘family friendly’.

Since 2011 we’ve seen a return to popular contemporary musicians playing at half time.

While artists don’t get paid to perform at the Super Bowl, their expenses are covered and the exposure often sees sales of performers’ records increase.

Michael Jackson was the exception to not getting paid, with a donation made to his Heal the World Foundation.

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