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The 8 superfoods we buy above all others

The 8 superfoods we buy above all others

The 8 superfoods we buy above all others

According to a nationwide survey, more than half of Kiwi consumers have bought something in the past 12 months because it was a supposed superfood. 

A New Zealand survey run by Nairn’s Oatcakes has been conducted online with more than 700 people responding to questions about their thoughts on popular superfoods. 

Turmeric was singled out with 33 percent saying it is the best-known superfood, followed by coconut (22 per cent), oats (20 per cent), blueberries (19 per cent), Maca (13 per cent) and avocado (10 per cent). Interestingly, both kale and wheatgrass lagged behind with just 6.25 percent of people naming them as top superfoods.

There appeared to be some disagreement over whether superfoods are as healthy as they appear with only 21 per cent saying that superfoods are scientifically proven to have health benefits. Fourteen per cent were of the opinion that there are no proven benefits. Almost sixty per cent replied that it depended on the food and that sometimes health claims could be supported with scientific studies. 

Perceived health benefits included more energy (56 per cent), mental alertness (56 per cent), detoxification (50 per cent), better skin (50 per cent), anti-aging (43 per cent) and weight loss (19 per cent).

New Zealand spokesperson for Nairn’s, Jaimee Freeman, said: “We ran the survey as oats often seem to be one of the more underappreciated health foods and we were keen to understand how they stacked up perception-wise against the trendier superfoods. We were very pleased to see that oats held their own, even coming ahead of foods like kale and wheat germ.

“It’s important to make an informed choice and opt for foods that have been proven to keep you healthy – regardless of whether they are the latest superfood or not.

“Oats are an easy win if you’re trying to eat foods which are as close to their natural state as possible. Oats are packed full of nutrients, vitamins and minerals and studies have shown them to have many benefits including helping to reduce cholesterol and keeping your gut healthy. Per 100g, wholegrain oats actually have 205 percent more fibre, 295 percent more protein and 225 percent more iron than kale. However, they’re still not as popular in New Zealand as they could be. We only consume 5 per cent of the total global oat harvest.”

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One Comment on The 8 superfoods we buy above all others


  • Linda
    January 30, 2019 12:56 pm

    This is quite biased if it was just to prove oats are good for you, we all know that already, just keep in mind that oats are contaminated by gluten even though oats are gluten free, some people may have problems with it. Better to fill your diet up with fresh veg and fruit than dried out powders too. Also keep in mind that coconut and avocado’s are high in fat so keep to a minimum amount each day or week. I would like to add tahini, sesame seeds are wonderful for health, so are chia, pumpkin seeds, sunflower seeds and sprouts, but seeds also are high in fat so have to control myself. Living sprouts are the best superfood too.

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