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Prada’s Iconic Nylon Bag Gets a Green Makeover with Re-Nylon

By MiNDFOOD

Prada’s Iconic Nylon Bag Gets a Green Makeover with Re-Nylon
The new collection fuses the best of luxury and sustainability.

Luxury and sustainability don’t generally spring to mind when we think about nylon. But Italian fashion house Prada is bringing the best of both worlds together by giving its iconic nylon bag an eco-conscious makeover by launching Re-Nylon. The Prada Re-Nylon collection marks a bold move towards total sustainability as the entire collection will be produced from ECONYL – a regenerated fibre that is created through the recycling and purification of plastic waste collected from oceans, fishing nets and textile fibre waste.

The Prada Re-Nylon collection will feature six classic styles for men and women: a belt bag, shoulder bag, tote bag, duffle and two Prada backpacks. The entire range is produced from environmentally friendly materials and each piece will bear a unique interpretation of the Prada triangular logo that emphasises a bucking of the linear supply chain into a cyclical one, focused on renewal. A percentage of the proceeds from the sale of the Prada Re-Nylon capsule collection will also be donated to a project dedicated to environmental sustainability that Prada is currently developing with UNESCO.

re-nylon

The new collection won’t be the last we see of ECONYL being used within Prada’s collections either, as the fashion house is aiming to ensure that all 700,000 meters of nylon that it currently uses annually are recycled. “I’m very excited to announce the launch of the Prada Re-Nylon collection. Our ultimate goal will be to convert all Prada virgin nylon into Re-Nylon by the end of 2021,” says Lorenzo Bertelli, Prada Group Head of Marketing and Communication. “This project highlights our continued efforts towards promoting responsible business. This collection will allow us to make our contribution and create products without using new resources.”

To celebrate and showcase the innovation behind the Re-Nylon, National Geographic, Prada’s Storytelling Partner, has produced a short video series, What We Carry. You can view the first episode which features actress and Prada reporter Bonnie Wright and National Geographic explorer and creative conservationist, Asher Jay, below.

 

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