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MAC Cosmetics releases dramatic new makeup collection inspired by Disney’s ‘Cruella’ 

MAC’s Cruella collection offers makeup inspired by the diabolical Disney villain.

Telling the back story of one the most iconic cinematic villains, Disney’s new film Cruella is set to be one of the biggest releases of the season.

Emma Stone stars as Cruella de Vil, the fashionable yet diabolical canine foe with a penchant for monochrome in the live-action origin story, intended as a prequel to 101 Dalmatians.

The new film extends Cruella’s favour for glamorous, vampy and dramatic get ups, complete with a two-toned coiffure and precisely -applied makeup to match.

Long acquainted with limited-edition collections that play off some of Disney’s most well known characters (collections have previously celebrated Aladdin, Maleficent and Cinderella)  MAC Cosmetics has seized on the opportunity to create a spectacular makeup collection in tribute.

Brilliantly bold textures and colours that can be worn with dramatic flair or just a touch of the collection of course comes encased in striking black and white packaging. 

Along with the obvious nods to the film’s themes and its setting in punk-rock era London, the collection plays on some of its subculture roots, MAC Director of Makeup Artistry, Terry Barber explained in a statement. 

“It’s high glam with plenty of attitude, brought to a new generation,” says Barber.

“With there being such a huge trend for recycling the more niche counterculture moments of previous decades, this collection feels like MAC returning to a celebration of the kind of DIY styling and brave transformation that originally made it such a maverick brand.”

The collection includes eight different products, an eyeshadow palette, three matte lipsticks, four liquid lipsticks (all of which come in different shades of red), a dual-ended eyeliner, lashes, a face brush and an eye brush and a blush duo.

The highlight is undoubtedly the ‘Cruella T Be Kind” eye palette held together with magnets and detaches into four two-pan mini palettes for on-the-go use. 

The brushes with black-and white bristles are also undoubtedly genius, a fun nod to Cruella’s famous ‘do. 

MAC’s Cruella collection is available from May 13 and Cruella is in cinemas from May 27. 

Candles, cologne and skincare available via Uber Eats in new trial 

Beauty brands Jo Malone and Origins are trialling delivery via Uber Eats in the US.

Online shopping is great and all, but sometimes the wait for your item to ship is excruciating.

Imagine if you realised you had run out of your favourite mascara on a Friday afternoon before a big night, but you could jump on an app and have one delivered to your door within the hour. 

You’re no longer dreaming, although it may take a while to become reality here. 

In a beauty first, Estee Lauder Companies has linked up with Uber Eats and similar quick-commerce and food delivery service Postmates in the US to offer instant delivery of products from two of the parent company’s brands from selected stores to residences or places of work. 

The initial launch involves luxury fragrance brand Jo Malone and plant-powered skincare brand Origins. Which means, if you were keen on a little scented pick-me-up or wanted to send a surprise gift, you could have one of the brand’s iconic Lime, Basil & Mandarin candles or concentrated colognes delivered direct to your door – or someone else’s – in as little as 30 minute. Or, if you were unexpectedly scraping the bottom of a pot of Origins’ pick- me-up Ginzing moisturiser you could replace it without missing a day of skin brightening and hydration.

The move is part of a push in the US to expand the type of products Uber offers, from fast food to include alcohol, groceries, convenience and, beauty, hence the new options.

Uber is already providing same-day delivery options for H&M, the Body Shop and Walmart in a number of US cities under its Uber Direct programme.

According to BOF, the beauty delivery fee is on a par with food orders, between US$0.50 and US$5.

There is no word on if or when the approach will expand to other beauty brands and other countries.