Happy Diamonds are Chopard’s signature, and who better to embody their captivating dazzle and unique statement than the effervescent Julia Roberts, announced this week as ‘ambassadress’ of the iconic Swiss heritage brand.
Christened ‘Happy Diamonds’ by Chopard co-president and artistic director Caroline Scheufele’s mother, who exclaimed upon first seeing them, “These diamonds are happier when they are free,” the loose-set ‘dancing’ diamonds are encapsulated between two sapphire crystals and set into an assortment of stunning fine jewellery, including the ‘Happy Sport’ watch showcased by Roberts in her first campaign for the House.
“I am honoured to be collaborating with Chopard on the Happy Sport watch, one of the most iconic and desirable models in the industry,” says Roberts.
Created by Scheufele in 1993, Chopard’s highly covetable Happy Sport model was the first watch to fuse decadent diamonds with stainless steel, and remains one of the world’s most seminal and desirable luxury timepieces.
For Scheufele, Julia Roberts was the ultimate Happy Sport woman when it came to embodying the Maison’s innate joie de vivre.
For more than three decades, the actress has captivated global audiences. After starring in a series of films in the 1990s that marked the decade, Roberts was awarded the Academy Award for Best Actress in 2001. Equally acclaimed by critics for her roles in romantic comedies as well as in dramas, this true film legend was further elevated to superstar status at the Cannes Film Festival in 2016 when she strode up the famous steps of the Palais de Festival barefoot and wearing an off-the-shoulder black dress highlighting a Chopard Haute Joaillerie emerald and diamond necklace – to this day one of the most memorable red carpet moments in history. Since then, she has uniquely personified the ultimate free-spirited woman.
“It was her and nobody else!” says Scheufele. “Julia Roberts was the only person I felt could convey the spirit that I see in Happy Sport.”
Chopard is available at Partridge Jewellers.
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