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It’s offical – Burberry to open its first store in Auckland

One hundred and sixty-five years after it was founded in England, Burberry is coming to New Zealand – the Burberry Newmarket store will be the brand’s first in-person retail store in the country.

The Burberry store is due to be open in the coming months and the fashion house has released the new campaign that will be landing on Burberry.com from Thursday.

The Burberry Autumn/Winter 2021 collection by Burberry Creative Officer, Riccardo Tisci, plays on the concept of duality. The campaign, named ‘Femininity’ contracts raw, classical studio stills, captured by photographers Mert and Marcus, with bold, candid shots, captured backstage at the Autumn/Winter 2021 presentations by photographer Chris Rhodes.

“This season is very much about freedom of expression and the importance of exploring creativity,” says Tisci. “I really wanted to build on these notions and have the collection captured from two different creative perspectives.”

The collection returns to the animal kingdom – a house code – as trompe l’oeil prints and tactile faux furs play on the natural and the fashioned, with unexpected adornment on hoods and exaggerated pelt fringing. Fluttering cape-sleeve dresses in colour block and animal print, and fluid unlined outerwear evoke a sense of freedom, as if moving in the wind, whilst bold and bright flag intarsias appear on silk satin and tulle skirts, alongside reconstructed silhouettes with geometric panels and prints.

The Olympia bag collection is evolved with fresh iterations, including an Olympia scarf tote and clutch. The Flag bag – a new soft tote with metallic embroidered fringing – is inspired by the collection’s sense of fluidity, presented in paillette-adorned silk, and smooth lambskin annotated with founder Thomas Burberry’s initials.

The Burberry store will open at Westfield Newmarket soon. 

Beyoncé models priceless yellow diamond in Tiffany & Co. campaign

Beyoncé wears a priceless yellow diamond necklace in her debut campaign for Tiffany & Co.

Earlier this month, representatives for the luxury jewellery company announced that the superstar and her rapper husband JAY-Z have been tapped to serve as global ambassadors for the brand.

The first images from BeyoncĂ© and Jay’s latest collaboration, titled ABOUT LOVE, have been unveiled, with the main photo showing the ‘Formation’ hitmaker posing in a black floor-length gown and sheer black gloves, with the Tiffany Diamond around her neck, while Jay is depicted sitting in front of Jean-Michel Basquiat’s 1982 artwork Equals Pi and gazing at his wife.

 

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“Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets,” a brand representative stated.

“Seen on BeyoncĂ© throughout ABOUT LOVE, it is considered among the most important gemstone discoveries of the 19th-century.”

 

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Previously, the Tiffany Diamond was worn by Audrey Hepburn in publicity photographs for Breakfast at Tiffany’s back in 1961, and by Lady Gaga at the Academy Awards in 2019. The gemstone is one of the largest yellow diamonds ever discovered.

 

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“BeyoncĂ© and JAY-Z are the epitome of the modern love story,” praised Alexandre Arnault, executive vice president of product and communications.

“As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honoured to have the Carters as a part of the Tiffany family.”

The full ABOUT LOVE campaign will be unveiled in September.

 

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