One hundred and sixty-five years after it was founded in England, Burberry is coming to New Zealand – the Burberry Newmarket store will be the brand’s first in-person retail store in the country.
The Burberry store is due to be open in the coming months and the fashion house has released the new campaign that will be landing on Burberry.com from Thursday.
The Burberry Autumn/Winter 2021 collection by Burberry Creative Officer, Riccardo Tisci, plays on the concept of duality. The campaign, named ‘Femininity’ contracts raw, classical studio stills, captured by photographers Mert and Marcus, with bold, candid shots, captured backstage at the Autumn/Winter 2021 presentations by photographer Chris Rhodes.
“This season is very much about freedom of expression and the importance of exploring creativity,” says Tisci. “I really wanted to build on these notions and have the collection captured from two different creative perspectives.”
The collection returns to the animal kingdom â a house code â as trompe lâoeil prints and tactile faux furs play on the natural and the fashioned, with unexpected adornment on hoods and exaggerated pelt fringing. Fluttering cape-sleeve dresses in colour block and animal print, and fluid unlined outerwear evoke a sense of freedom, as if moving in the wind, whilst bold and bright flag intarsias appear on silk satin and tulle skirts, alongside reconstructed silhouettes with geometric panels and prints.
The Olympia bag collection is evolved with fresh iterations, including an Olympia scarf tote and clutch. The Flag bag â a new soft tote with metallic embroidered fringing â is inspired by the collectionâs sense of fluidity, presented in paillette-adorned silk, and smooth lambskin annotated with founder Thomas Burberryâs initials.
The Burberry store will open at Westfield Newmarket soon.Â