If there’s one make-up item that most women reach for day after day, it’s their foundation. But with an overwhelming number of different formulations to choose from, it can be hard to know where to start when hunting for the perfect foundation to address your own unique skin needs. From radiance-enhancing formulas to full-coverage foundations that stay put right around the clock, there really is a foundation formulation for every skin type and occasion.
An Estée Lauder expert says the first thing to do when looking for a new foundation is to decide how you want your skin to look. Asking yourself whether you prefer a dewy, satin or matte finish will help you to begin to narrow your options. Before you begin your search for a new foundation, it is good to think about how you like to apply your foundation; whether you want an SPF included, and what other steps you usually use to prep your skin.
Getting to know your skin type will also help you focus on the choices that are right for your skin. “If you have drier skin, a nourishing formula will help ensure your skin looks hydrated and youthful,” says the Estée Lauder expert. It is important to remember that no two skin types are the same – so you need to select a foundation that caters to your unique needs and is comfortable to wear all day long. Drier skin types will benefit from nourishing, skincare-enriched formulations. Combination and oily skin types tend to be better suited to foundations with ingredients that help control oil production, therefore enhancing the staying power of your foundation.
Whatever foundation you choose, you will want to make sure it is providing you with what you desire for your skin. For some, that might mean the most important thing is long-lasting, full coverage. For others, it might mean a foundation that has been formulated with the benefits traditionally associated with skincare such as hydration and pollution protection. So when will you know if you’ve found your dream foundation? “You know you have found your perfect formula when your skin looks like the best version of itself, enhanced but not caked or mask-like, and it lasts for the day,” says the expert.
THE NEW SUPERSTAR
If you’re looking for a foundation packed with serious skincare benefits, Estée Lauder Futurist Hydra Rescue Moisturizing Makeup ($78) has been made with your needs in mind. The clever formulation combines the best of the make-up world with innovative skin-health-enhancing ingredients and technology. In fact, there’s not a lot the high-performance formulation can’t do: probiotic technology promotes a healthy skin microbiome; chia seed extract nourishes skin; ion-charged water keeps skin seriously hydrated, while protective properties fend off pollution and harmful UV rays. As well as caring for skin, Futurist Hydra Rescue Moisturizing Makeup has been formulated with game-changing make-up innovation. The formulation delivers 12-hour wear and radiance while remaining settle-, crease-, sweat- and humidity-resistant for 12 hours. Plus, the luminous formulation stays colour true, providing medium, luminous coverage right around the clock.
THE ICON
There’s a reason why Estée Lauder Double Wear Stay-in-Place Liquid Makeup ($74) is one of the world’s most-loved and bestselling foundation formulations. Double Wear has a reputation for serious staying power. The lightweight award-winning foundation provides medium to full coverage – depending on how you choose to apply it – and is perfect for those after a matte finish that promises to stay put for up to 24 hours – rain, hail or shine. The budge-proof formulation can withstand sweat and humidity and won’t transfer onto clothes. Some foundations can leave skin feeling weighed down, but Double Wear provides a barely there finish for a flawless complexion all day long.
THE BEST OF BOTH WORLDS
No two days are the same, which means that sometimes our foundation needs can change each day. “It would be a very tough job to expect one foundation to adapt to all possible situations,” says the Estée Lauder expert. Owning a foundation wardrobe – a couple of different foundations that you use depending on the occasion – is a great way to ensure you have the right foundation for your skin’s needs.“In the weekend you might be outside more and need a higher SPF but lighter coverage; if you are heading to work for the day you might need something that can combat the air conditioning in the office. If you are heading to a special event you might want to elevate your look more than your usual everyday, and have something that’s going to last the night and fit in your handbag for touch-ups.”
Find out what the team at MiNDFOOD thought about the new Futurist Hydra Rescue Moisturizing Makeup right here.
