For some time now, we have watched from afar as Gwyneth Paltrow established her influential lifestyle brand Goop in the US, including bemusedly absorbing such tidbits as gift guides with a $1200 Ouija board, health warnings around her Netflix show a US$75 This Smells Like My Vagina candle and other assorted controversies.
What started as a new-agey, clean and green health and wellness newsletter, has grown into a mega brand with a significant retail arm, but it’s shoppable content has mostly remained out of reach to NZ shoppers.
That’s set to change with the arrival of the goop beauty collection at Mecca in NZ, initially available only via meccabeauty.co.nz.
The launch is intended to coincide with the Australian opening of Mecca’s new Sydney flagship in the city’s heritage Gowings building. The 1,800m new space spread over four levels is the biggest beauty emporium yet for the brand and the initial exclusive goop in-store stockist, although the brand will be available elsewhere in Australia and NZ via Mecca’s website.
The beauty offering encompasses a selection of high end active skin and body care – and one shampoo – formulated within predictably strict parameters, giving parabens, petroleum, phthalates, SLS, SLES, PEGs, TEA, silicones,artificial dyes or fragrances and is not tested on animals.
The range available at launch includes:
- Goopglow Mircroderm Instant Glow Exfoliator, $221,
Goopglow 15% Glycolic Acid Overnight Glow Peel, $221, - Goopglow 20% Vitamin C and Hyaluronic Glow Serum $221,
- 5% Glycolic Overnight Glow Peel Light, $221,
- Goopglow Body Luminizer, $85,
- G.Tox Ultimate Dry Brush, $35,
- G.Tox Himalayan Salt Scrub Shampoo, $74,
- G.Tox 5 Salt Body Scrub, $71,
- Goopgenes All-In-One Nourishing Face Cream, $168
- Goopgenes All-In-One Nourishing Eye Cream, $97
The range will be available from meccabeauty.co.nz on November 27.
