They say it’s not Christmas in the UK until the John Lewis Christmas Advert has played. Well, it has played – and so has Elton John – bringing together his piano-playing career a two-minute clip that will leave a lump in your throat.
John Lewis’s 2018 Christmas advert tells the story of Sir Elton Johnbeing gifted a piano as a young boy.
The story begins in present day and works backwards chronologically through Elton’s life and musical career to the soundtrack of ‘Your Song’, leading to the moment he received the special present of his grandmother’s piano that changed the course of his life.
Scenes show him on private jets and playing stadium shows but the viewer is reminded that he started playing in pubs, and even in his school recital.
The advert’s narrative is summed up at the end, with the slogan “Some gifts are more than just a gift”.
https://www.youtube.com/watch?v=mNbSgMEZ_Tw
Sky reports Sir Elton said: “The John Lewis Christmas campaign has so many warm memories for me and my family.
“It’s been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother’s piano marks the moment when music came into my life.
“The ad is absolutely fantastic and I’ve truly loved every minute of being a part of it.”
John Lewis will sell a range of pianos for the first time in 70 years, with the advert expected to drive parents and grandparents to buy pianos and keyboards as Christmas gifts.
Craig Inglis, Partner and customer director, John Lewis & Partners said: “Think back to all of the Christmases that you have enjoyed over the years – I’m sure there is one very special gift that stands out above all others. That’s the magical feeling we wanted to bring to life this year.
