The new additions to the Fashionistas line have a range of hairstyles, skin tones and body types.
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Included in the collection is a doll with vitiligo, an autoimmune condition that causes loss of skin colour.
Mattel worked with a dermatologist to make sure the condition was accurately represented on the doll.
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“As we continue to redefine what it means to be a ‘Barbie’ or look like Barbie, offering a doll with vitiligo in our main doll line allows kids to play out even more stories they see in the world around them,” said Mattel in a statement.
There’s also a bald Barbie and a doll with a gold prosthetic limb. The newest Ken doll features long hair.
More skin tones!
More body types!
More unique looks!
Express yourself with #Barbie #Fashionistas – the most diverse doll line. 💕 Shop now: https://t.co/zTVjMZsjVy. #WeAreBarbie pic.twitter.com/l176Wvzj0z— Barbie (@Barbie) January 28, 2020
It comes after Mattel released a line of inclusive dolls last year to mark Barbie’s 60th birthday.
Mattel collaborated with a 12-year-old disability activist to create a doll with a prosthetic limb and a doll in a wheelchair to debut the Fashionistas line.
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The new dolls to be added to the Fashionistas line are the latest in a five-year brand reinvention by Mattel to improve inclusivity in the Barbie collection, after receiving criticism for not being diverse enough.
In recent years, Mattel has also introduced a doll that wears a hijab, and a line of gender-neutral dolls.
