Balenciaga to unveil next collection via futuristic video game

Balenciaga’s creative director Demna Gvasalia is to unveil his Fall 2021 collection via a futuristic video game.

The unusual format is the latest alternative to the runway for the Georgian designer during the ongoing Covid-19 pandemic, and a statement from the Spanish fashion house said the main collection will feature solely in Afterworld: The Age of Tomorrow.

The video game, which has been billed as the “largest volumetric video project ever undertaken”, is an “allegorical adventure” set in the year 2031 and will feature a variety of environments and characters created by photogrammetry and state-of-the-art computer technology.

“A hero avatar advances throughout distinct zones, motivated by tasks and interactions,” a statement from Balenciaga reads. “The narrative of ‘Afterworld’ is anchored to mythological pasts and projected futures with timeless archetypes and speculative imagery.”

The ‘heroes’ in the video game are based on studies by the late American academic Joseph Campbell, and the collection was inspired by Gvasalia imagining what fashion would be like in the future.

“A theme of Balenciaga fall 2021 is human destiny, as seen by an interactive, gamified journey,” the statement continued. “The world may appear to be decaying at first, but it is far from a dystopian view, showing instead the slow return to a healthier balance of nature and industry.”

The video game comes after Gvasalia was praised for his show-stopping presentation during Paris Fashion Week in March, in which he flooded the runway as he showcased his autumn/winter 2020 collection to highlight the effects of climate change.


Best Dressed at the American Music Awards 2020

A scaled-back American Music Awards has taken place at Los Angeles’ Microsoft Theater, with only small groups from the same families in the audience.

A number of safety precautions were implemented to prevent the spread of COVID-19 amid rising numbers of infections in the country.

Despite the presence of many a face covering in the audience, the mask-less stars took the opportunity to don some show-stopping outfits.

We’ve rounded up some of the best looks from the event.

Cara Delevingne

We know Delevingne loves a good pantsuit, and she took the look to another level with this glittery number by Dolce & Gabbana.


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Katy Perry

Perry managed to make double denim look chic for her performance, wearing an oversized jacket by Acne Studios.

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Justin Bieber

Bieber wore some baggy jeans that tend to be typical of the American male, but seeing as gingham is making a comeback, we like that the fabric featured in his ensemble.


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Dua Lipa

Part mermaid, part showgirl – this Versace dress was fun! It’s kind of hard for Lipa to look anything other than flawless anyway.


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Megan Fox and Machine Gun Kelly

We appreciate a coordinated couple. Megan Fox looked stunning in Green Azzi & Osta, while Machine Gun Kelly rocked in Balmain.

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Jennifer Lopez

Another Balmain winner, Jennifer Lopez showed off her abs in a sparkling silver two-piece with the brand’s signature strong shoulders.


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