Aussie fashion faves Camilla & Marc this week announced a philanthropic capsule collection designed to stylishly raise both awareness and much-needed funding to further develop an early detection test for ovarian cancer.
Titled ‘Ovaries. Talk About Them’, 100 percent of proceeds from the new unisex line of limited-edition t-shirts and hoodies will go directly to ovarian cancer research.
Motivated by the devastating loss of their mother to ovarian cancer, Camilla & Marc’s creative director Camilla Freeman-Topper and CEO Marc Freeman launched the first Ovaries. Talk About Them campaign in 2020. To date, they’ve raised more than $225,000.
“There is still no early diagnosis test for ovarian cancer, almost 30 years after my mother’s death, largely due to a lack of awareness and funding, which is just so hard to believe,” says Freeman-Topper.
“Ovarian cancer is the deadliest female cancer and is in dire need of attention. Over 300,000 women worldwide die annually from the disease, often because of a late diagnosis and that’s simply not good enough. It’s so difficult because we all want to be preventative and get checked but there’s currently no way to do this.”
“We’re proud of what we’ve achieved to date, but there’s much work to be done. In honour of our mother and all of those affected by this disease, for 2021 we’re launching a bold unisex campaign to get both women and men talking. If we can detect this disease early, it will be a game changer for women’s health.”
The 2021 limited-edition t-shirts (available in black or white) and luxe camel-hued hoodie will be available to Kiwis online at camillaandmarc.com, and Camilla & Marc is encouraging those who buy a piece to share their experience on social media with the tags #ovariestalkaboutthem #powerandsolidarity and #camillaandmarc.
