Much-loved Australian minimalist brand Assembly Label opens its first ever store in New Zealand on Saturday 14 March. The flagship store opening marks a big milestone for the brand, as its first every international retail location.
Founded in 2011 by Damien Horan and Daniel Oliver, Assembly Label is known for their carefully curated design principles with a minimalist feel, reflected in an effortless, simplistic wardrobe and lifestyle pieces.
Located in Newmarket, Auckland, the store is a collaboration with interior design brand We Are Triibe, inspired by the brand’s sustainable and minimal aesthetic.
“The concept for Assembly Label’s newest store in Auckland was derived ultimately from the labelâ€™s effortless, minimalist and laid-back approach to design. We wanted to inject the staple light and airy Assembly Label aesthetic into the Newmarket store – but with a twist; utilising beautiful and carefully curated furniture pieces and natural finishes from New Zealand and Australian product designers & makers,â€ť say the interior designers.
The store is located in Level 2, Westfield Newmarket.